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Common or competing products? Towards supra‐national branding in BaltMet Promo

Andersson, Marcus; Paajanen, Malla - In: Journal of Place Management and Development 5 (2012) 1, pp. 56-69

competition to cooperation BaltMet Promo acknowledged a bottom‐up approach and nine organisations from six countries created supra … competition to cooperation the partnership promoted BSR as a common region with a common work plan. Different scales of branding …

Persistent link: https://www.econbiz.de/10014899199

Comparing the competition of Malaysia Islamic and conventional banks

Wahid, Muhamad Azhari - In: Journal of Islamic Accounting and Business Research 8 (2017) 1, pp. 23-40

competitive than conventional banks? What are the levels of competition for Islamic and conventional banking sectors pre, during … conventional banks? Design/methodology/approach In measuring a bank competition, the author estimates the Panzar–Rosse H -statistic … competitive than their conventional counterparts. Furthermore, the author observes that the level of competition for both …

Persistent link: https://www.econbiz.de/10014874635

Fighting the advertising battle

Gupta, Seema - In: Journal of Indian Business Research 4 (2012) 2, pp. 125-135

business and marketing strategy. Originality/value – With competition intensifying across industries and product categories …

Persistent link: https://www.econbiz.de/10014874946

The International Marketing of Cyprus Wines: A Case Example — The UK Market

Morgan, Robert E.; Sarris, Georgios - In: International Journal of Wine Marketing 4 (1992) 1, pp. 44-63

Collectively, Cypriot wine‐producing firms have been unsuccessfully pursuing a strategy of market penetration in the UK for some time. Attempts to investigate and explain the reasons for the failure of this strategy via an interface‐exchange approach to the study, operationalized around key...

Persistent link: https://www.econbiz.de/10014815418

The Marketing Strategies of Port Wine Companies

Filipe Lages, Luis; Shaw, Vivienne - In: International Journal of Wine Marketing 10 (1998) 2, pp. 5-23

Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in either the field of marketing or strategic management. An empirical investigation into the marketing strategies of port wine...

Persistent link: https://www.econbiz.de/10014815503