Hewapathirana, Gertrude I. - In: Journal of Asia Business Studies 5 (2011) 2, pp. 172-193
successful and award‐winning women small business owner‐managers, this study aims to find that, in the Sri Lankan context, social … identities of women play an important role. Design/methodology/approach – Social identities are understood to be individuals …' popularity, reputation, worthiness, social recognition, competence, and power. Social identities act as self‐motivators for women …