Narrow search
Showing 41 - 50 of 90,416
Cover Image
Advances in Research Methods for Information Systems Research : Data Mining, Data Envelopment Analysis, Value Focused Thinking
Osei-Bryson, Kweku-Muata - 2014
Introduction -- Logical Foundations of Social Science Research -- Overview on Decision Tree Induction -- Using Decision Tree Induction for Theory Development -- A Hybrid Decision Tree-based Method for Exploring Cumulative Abnormal Returns -- An Ethnographic Decision Tree Modeling: An Exploration...
Persistent link: https://www.econbiz.de/10014017223
Cover Image
Advanced Data Mining Techniques
Olson, David L. (contributor); Delen, Dursun (contributor) - 2008
This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic...
Persistent link: https://www.econbiz.de/10013520876
Cover Image
Knowledge Discovery for Business Information Systems.
Abramowicz, Witold - 2000
Persistent link: https://www.econbiz.de/10012685670
Cover Image
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen
Chamoni, Peter (ed.); Gluchowski, Peter (ed.) - 2010 - 4., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014012941
Cover Image
Data mining for design and marketing
Ohsawa, Yukio (contributor); Yada, Katsutoshi (contributor) - 2009
Persistent link: https://www.econbiz.de/10003752868
Cover Image
Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
Persistent link: https://www.econbiz.de/10011520759
Cover Image
Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
Cover Image
The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D. - 2019
. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing … Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and … Privacy Legal Landscape -- 4. Big Data’s Marketing Applications and Customer Privacy -- 5. Inoculating Against Customer …
Persistent link: https://www.econbiz.de/10012396167
Cover Image
Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko; Salom, Jakob - 2016
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three … father of Horizontal Segmentation - a widely accepted business model for targeted marketing and profit maximization. …
Persistent link: https://www.econbiz.de/10012398177