Showing 231 - 240 of 243
Export information acquisition has mostly been examined disparately as researchers have tended to focus on certain modes of information acquisition independently of others. Furthermore, past studies have typically employed single‐item measures to operationalize information acquisition. The...
Persistent link: https://www.econbiz.de/10014827803
While the conceptualization and operationalization of export performance has been receiving increased attention in the literature, practically all multi‐item measures of export performance available are based on reflective (effect) indicators. Explores an alternative measurement approach based...
Persistent link: https://www.econbiz.de/10014827819
This article contrasts the export characteristics of high‐ and low‐involvement exporters in the Scottish food and beverage industry. Firms which derive more than 50 per cent of their turnover from export activity are designated as “high‐involvement” exporters while firms with a lesser...
Persistent link: https://www.econbiz.de/10014827935
Purpose Drawing from the entitativity theory, the purpose of this paper is to focus on the European Union (EU) as a superordinate entity and investigate the extent to which a “Made-in-EU” designation leads to superior/inferior brand evaluations and through them to higher/lower purchase...
Persistent link: https://www.econbiz.de/10014828247
The need for charity services in Britain is increasing, particularly since the introduction of government incentives such as ‘Care in the Community’. However, large scale surveys of individual giving in Britain have indicated that donations to charity are at best remaining static. Careful...
Persistent link: https://www.econbiz.de/10014889315
Purpose – To clarify the nature of the error term in formative measurement models, as it had been misinterpreted in prior research. Design/methodology/approach – The error term in formative measurement models is analytically contrasted with the measurement errors typically found in...
Persistent link: https://www.econbiz.de/10014881456
Purpose – Higher-order factor models have recently been dismissed as a ‘misleading’, ‘meaningless’, and ‘needless’ approach for modeling multidimensional constructs (Lee and Cadogan, 2013; L & C, 2013 hereafter). The purpose of this paper is to show that – in contrast to L & C’s...
Persistent link: https://www.econbiz.de/10014881799
Purpose – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. The impact of string length and semantic relevance to English on...
Persistent link: https://www.econbiz.de/10014896740
Some background to the removal of advertising restrictions in the accounting profession are provided and the literature on accountants′ attitudes to advertising reviewed. The findings of a survey among UK chartered accountancy firms on their promotional practices following the removal of...
Persistent link: https://www.econbiz.de/10014929741
A number of alternative measures of subjective forecast revision and forecast improvement/degradation are examined, their relative merits and limitations discussed, and some guidelines for selection provided. The analysis is restricted to indicators suitable for cross‐sectional data, and the...
Persistent link: https://www.econbiz.de/10014946751