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<IT>Marketing Intelligence & Planning<-IT>: past, present and future
Thomas, Michael J.; Crosier, Keith; Brennan, Ross; … - In: Marketing intelligence & planning 26 (2008) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10007918798
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TARGETING - How to avoid audience activists - Want to shock but not offend? Study the geo-demography of ad complainers.
Crosier, Keith; Erdogan, B.Zafer - In: ADMAP : for decisionmakers in advertising, marketing, … 35 (2000) 9, pp. 12-14
Persistent link: https://www.econbiz.de/10006777904
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By his works ye shall know him (Matthew 7:16)
Crosier, Keith - In: Marketing intelligence & planning 29 (2011) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008813328
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How effectively do marketing journals transfer useful learning from scholars to practitioners?
Crosier, Keith - In: Marketing intelligence & planning 22 (2004) 5, pp. 540-556
Persistent link: https://www.econbiz.de/10006962430