This paper presents a new framework for handling ill-structured decision problems. The framework derives from recent developments in the logic of argumentation. It shows how policy statements may under certain conditions be construed as the outcome of a complex process of argumentation. The...

Consider the plight of the contemporary manager: the forces affecting corporate planning today stem from a wide variety of external sources—public interest groups, changing customer demands, foreign nations, government agencies, and many more. Consequently, the problems that managers and...

The inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous process of learning and renewal.

Cover -- Acknowledgements -- Contents -- Foreword -- Introduction -- Part 1: The Journey -- Episode 1: Planting the Seed -- Episode 2: Political Campaigns: The value of knowledge is in its use -- Episode 3: An Introduction to Public Life -- Episode 4: Finally… A Marketing Job in the Private...