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We study how vertical integration in a two-sided media market affects investments in premium content. We show that a content provider provides the premium content exclusively to a platform, regardless of what the vertical structure of the industry is. However, a vertically integrated content...
Persistent link: https://www.econbiz.de/10013034672
Spanish Abstract: Este artículo analiza un modelo de competencia a la Bertrand con bienes diferenciados, que permite determinar las decisiones óptimas de las empresas cuando los dueños pueden usar la integración vertical y los contratos gerenciales como herramientas estratégicas. En...
Persistent link: https://www.econbiz.de/10013040543
We provide a simple model to investigate decisions on vertical integration/separation. The key feature of this model is that more than one input is required for the final products of the local downstream monopolists. Depending on their cost structure, downstream firms' decisions on vertical...
Persistent link: https://www.econbiz.de/10013148194
This paper illustrates the effect of market size on the decision of whether or not firms should vertically integrate or disintegrate. We use a model of two successive stages of production with Cournot competition in each stage. In this model, firms choose to specialize (either upstream or...
Persistent link: https://www.econbiz.de/10013149121
We provide a simple model to investigate decisions about vertical separation. The key feature of this model is that more than one input is required for the final product of the downstream monopolist. We show that as the bargaining powers of independent complementary input suppliers grow larger,...
Persistent link: https://www.econbiz.de/10013156395
We provide a simple model to investigate decisions about vertical separation. The key feature of this model is that more than one input is required for the final product of the downstream monopolist. We show that as the bargaining powers of independent complementary input suppliers grow larger,...
Persistent link: https://www.econbiz.de/10003921809
We provide a simple model to investigate decisions on vertical integration/separation. The key feature of this model is that more than one input is required for the final products of the local downstream monopolists. Depending on their cost structure, downstream firms' decisions on vertical...
Persistent link: https://www.econbiz.de/10003929957
This paper analyzes vertical integration incentives in a bilaterally duopolistic industry where upstream producers bargain with downstream retailers on terms of supply. In the applied framework integration does not affect the total output produced, but it affects the distribution of rents among...
Persistent link: https://www.econbiz.de/10009558227
According to conventional wisdom, multinational firms undertake vertical FDI in order to take advantage of cross-border factor cost differences and source the inputs from abroad at better terms. Recent empirical findings though document that this is not always the case. We provide theoretical...
Persistent link: https://www.econbiz.de/10011565578
We explore the incentives of a vertically integrated incumbent firm to license the production technology of its core input to an external firm, transforming the licensee into its input supplier. We find that the incumbent opts for licensing even when licensing also transforms the licensee into...
Persistent link: https://www.econbiz.de/10011597751