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The effects of communication on consumers : special issue
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Reference prices and deception in newspaper advertising
Liefeld, John
Persistent link: https://www.econbiz.de/10001263375
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Reference Prices and Deception in Newspaper Advertising.
Liefeld, John
;
Heslop, Louise A
- In:
Journal of Consumer Research
11
(
1985
)
4
,
pp. 868-76
Persistent link: https://www.econbiz.de/10005834574
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