Accusations of wrongdoing, baseless or justified, can severely tarnish a company's reputation. Once disseminated, even baseless accusations can persist and cause considerable damage for a company. This study examines the proactive crisis communication strategy of inoculating individuals against...

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In...

The processes that mediate the effectiveness of two-sided advertising were studied. We predicted that (a) two-sided (vs. one-sided) advertisements increase perceived source credibility and that (b) the logical relation between the negative and positive product attributes mentioned in the...

Auch wenn der elektronische Handel steigende Nutzerzahlen aufweist, ist sein Anteil am Gesamteinzelhandelsvolumen nach wie vor gering. Die Konsumenten bevorzugen eindeutig die traditionellen Einkaufswelten in Städten und Gemeinden. Mögliche Ursachen für eine Zurückhaltung gegenüber dem...

Even though genuine D&I management, which aims at fostering an inclusive work environment, can lead to economic benefits while promoting a fairer world, it is frequently subject to criticism. A research project consisted of two empirical studies led by Professor Sabine Einwiller and Daniel...

Employee appreciation, as this two-year research project by the University of Vienna shows, is more than a nice-to-have. It's a necessity to attract and retain talent in today's competitive labor market. Employees who feel valued are more likely to remain engaged, motivated, and loyal to their...