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Entrepreneurial Self-Efficacy: Refining the Measure
Mcgee, Jeffreye; Peterson, Mark; Mueller, Stephenl; … - In: Entrepreneurship, theory and practice : ET & P 33 (2009) 4, pp. 965-988
Persistent link: https://www.econbiz.de/10008271315
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The Impact of Medium Context on Bilingual Consumers' Responses to Code-Switched Advertising
Bishop, Melissa; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-68
Persistent link: https://www.econbiz.de/10008706532
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Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers' Pro-Social Attitudes
Briggs, Elten; Peterson, Mark; Gregory, Gary - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10008388413
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How the poor in a developing country view business' contribution to quality-of-life 5years after a national economic crisis
Peterson, Mark; Ekici, Ahmet; Hunt, David M. - In: Journal of business research : JBR 63 (2010) 6, pp. 548-559
Persistent link: https://www.econbiz.de/10008412204
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The Unique Relationship Between Quality of Life and Consumer Trust in Market-Related Institutions Among Financially Constrained Consumers in a Developing Country
Ekici, Ahmet; Peterson, Mark - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10008241039
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Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country
Peterson, Mark; Ekici, Ahmet - In: Journal of macromarketing : examining the interactions … 27 (2007) 4, pp. 350-359
Persistent link: https://www.econbiz.de/10007876138
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Book Review: Is the American Dream Killing You? How "the Market" Rules Our Lives: Paul Stiles New York: Collins, 2005
Peterson, Mark - In: Journal of macromarketing : examining the interactions … 27 (2007) 2, pp. 190-191
Persistent link: https://www.econbiz.de/10007729545
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The Impact of Medium Context on Bilingual Consumers' Responses to Code-Switched Advertising
Bishop, Melissa; Peterson, Mark - In: International journal of advertising : the quarterly … 39 (2010) 3, pp. 55-68
Persistent link: https://www.econbiz.de/10009976437
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Roger Dickinson (19292012)
Peterson, Mark; Vann, Richard - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10010088953
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Waiting for Service: The Effects of Music Volume and Gender
Cameron, Michaelle; Baker, Julie; Peterson, Mark - In: Services marketing quarterly 34 (2013) 4, pp. 257-273
Persistent link: https://www.econbiz.de/10010177731