We analyze gender differences in the trust game in a behind the veil of ignorance design. This method yields strategies that are consistent with actions observed in the classical trust game experiments. We observe that, on average, men and women do not differ in trust, and that women are...

Stoked by corporate failures from Enron to Lehman Brothers, consumers are increasingly skeptical of the motivations of industry sectors ranging from banking to health care. Do organizations dare build trust in times of distrust? Does it pay? Using institutional perspectives of trust production,...