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Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography

Farooqi, Raheel - 2021

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact … with brands on digital media through netnography. This technique try to adopt patron notion of youth in digital culture … which influence them for youth follow brands official pages for the purpose of being up to date with brands offerings for …

Persistent link: https://www.econbiz.de/10014087444

How the young adult consumer segment responds to trusty and committed marketing relationship

Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935

Persistent link: https://www.econbiz.de/10011970101

A lovable personality : the effect of brand personality on brand love

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Model of brand salience of consumer skincare soap products

Menon, Balakrishnan - In: Metamorphosis : a journal of management research 18 (2019) 2, pp. 130-141

Persistent link: https://www.econbiz.de/10013384354

Perceived brand relationship orientation : conceptual analysis and dimensions identification

Bahia, Kamilia; Babay, Hanene - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10013549031

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

Eliciting emotional attachment : Jordan brand and college fan purchasers

Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492

Persistent link: https://www.econbiz.de/10014428327