Conventional hedonic analysis measures willingness to pay for attributes on the basis of marginal fixed costs. We argue that in many cases variable costs are also affected by these attributes and that this should be taken into account. We develop a simple model to show that the marginal...

We perform a meta-analysis of studies investigating consumers' preferences for electric and other alternative fuel vehicles to provide insights into the way consumers trade off driving range for capital costs. We find that consumers are willing to pay, on average, between 47 and 64 USD for a...

This study examines the existing water quality of Lahore and measures domestic household’s willingness to pay for improvement in water quality services. To this end, a Tobit model is estimated by conducting a contingent valuation survey about household perceptions in six towns of Lahore.The...

Marine and coastal ecosystems are of high importance owing to the mankind dependence on the goods and services provided. As water quality is one perspective of healthy marine and coastal ecosystems, the aim of this study is to review as more as possible surveys conducted worldwide and in Greece....

This paper establishes a new method for eliciting Willingness to Pay (WTP) in contingent valuation (CV) studies with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach for eliciting Point-WTP, Range-WTP explicitly allows for preference uncertainty in...

El objetico general de este trabajo es analizar las posibilidades de mercado de dos variedades de tomate tradicionales alicantinas mejoradas geneticamente: Muchamiel y De la Pera. Para ello se ba a determinar la disposicion a pagar por ellas en comparacion con las mismas variedades sin mejorar,...

Mycotoxins contamination in food is a serious source of health risks. This paper evaluates the Italian consumers’ perception of the mycotoxins’ risk through their willingness to pay (WTP) for a hypothetical bottle of milk obtained by cows fed with, inter alia, maize certified for...

Recent research shows that disparities between willingness to pay (WTP) and willingness to accept (WTA) disappear with market experience and training. In effect, preferences can be refined by eliminating subjects’ misconceptions regarding elicitation procedures. We use a stated measure of...

Stated preference scenarios often provide information on intermediate biophysical processes but omit information on the resulting final services that provide utility. This may cause respondents to speculate about the effects of intermediate outcomes on their welfare, leading to biased welfare...

As microbrew beers have become more popular, the intrinsic characteristics of beer have become more important in consumer purchasing decisions. We identify sensory properties that influence consumers’ willingness to pay for beer using a contingent valuation model that includes subjective...