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Präventionsmaßnahmen des Beschwerdemanagements gegen Kundenabwanderung : die Beschwerdeabteilung als wirksames Churn-Management
Köhler, Thorsten - In: Kundenabwanderung : Früherkennung, Prävention, …, (pp. 313-329). 2009
Persistent link: https://www.econbiz.de/10003887087
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Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Journal of strategic marketing 17 (2009) 3/4, pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
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Geschäftskunden im Härtetest
Senn, Christoph - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 11, pp. 72-85
Persistent link: https://www.econbiz.de/10003889625
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A stage model for transitioning to KAM
Davies, Iain A.; Ryals, Lynette J. - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 1027-1048
Persistent link: https://www.econbiz.de/10003902422
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Key account management : adding elements of account fit to an integrative theoretical framework
Richards, Keith A.; Jones, Eli - In: The journal of personal selling & sales management : JPSSM 29 (2009) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10003905042
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A participatory action research study of key account management changes
Lenney, Peter (contributor); Easton, Geoff (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003419109
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Elektronische Prozesse im Key Account Management
Brand, Thorsten - 2007
Persistent link: https://www.econbiz.de/10003420216
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Managing global customers : an integrated approach
Yip, George S.; Bink, Audrey J. M. - 2007
Persistent link: https://www.econbiz.de/10003463207
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Key Account Management "revisited"
Belzil, Christian; Zupancic, Dirk - In: Innovationen für das Industriegütermarketing : …, (pp. 249-271). 2007
Persistent link: https://www.econbiz.de/10003435688
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Key Account Management : Praxistipps - Beispiele - Werkzeuge
Küng, Pius; Schillig, Beat; Toscano-Ruffilli, Rosella - 2006 - Dt. Orig.-Ausg.; 3., erw. Aufl.
Persistent link: https://www.econbiz.de/10003422825