European multinationals show a growing divergence in their response to the formation of regional trade blocs, according to evidence from seven industries. European firms that are strong competitors at the world level are able to adjust aggressively to changes within Europe without disturbing...

There is a well-established line of thinking on strategy and structure in the MNE, beginning with John Stopford's doctoral thesis work (Stopford and Wells, 1972) and moving through the work of Egelhoff (1982), Daniels Pitts and Tretter (1984) and others to Ghoshal and Nohria (1993). However,...