Cuellar, Steven S.; Colgan, Tim; Hunnicutt, Heather; … - In: International Journal of Wine Business Research 22 (2010) 2, pp. 178-190
Purpose – The purpose of this paper is to investigate the demand for wine and provide insight into the behavior of USA … the demand for wine in the USA, correcting for endogeneity inherent in demand estimation by using grape prices as the … instrument. Findings – Demand for the six top selling red wines and six top selling white wines was estimated. While the law of …