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This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen arena of competition
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Wie verwandeln Unternehmenspraktiker immaterielle Werte in materielle Erfolge? Die Beiträge zum Stuttgarter Controllerforum 2004 geben mit innovativen Konzepten konkrete Hilfestellungen für Strategieumsetzungen und beantworten aktuelle Fragen, z.B. zu Strategy Maps und IT-Instrumenten.
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