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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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Newspapers and advertising : the effects of ad-valorem taxation under duopoly
Kind, Hans Jarle; Schjelderup, Guttorm; Stähler, Frank - 2007
Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment....
Persistent link: https://www.econbiz.de/10003411276
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Product differentiation on a platform : the informative and persuasive role of advertising
De Smet, Dries; Van Cayseele, Patrick - 2010
Persistent link: https://www.econbiz.de/10003968999
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Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae - In: American economic journal 13 (2021) 2, pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
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Chapter 9. Newspapers and Magazines
Chandra, Ambarish; Kaiser, Ulrich - 2015
research on advertising in print media, particularly the question of whether readers value print advertising as a good or a bad …
Persistent link: https://www.econbiz.de/10014025244
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian; Konijn, Elly; Steen, Gerard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike; Hilberink-Schulpen, Béryl - In: Journal of international consumer marketing 30 (2018) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462
Persistent link: https://www.econbiz.de/10011882008