The historical and global contexts of artisan production -- Consumers, merchants and markets -- Artisanal towns -- The organization of production -- Small town capitalism and the living standards of artisans -- The colonial state and the handloom weaver -- The paradox of the long 1930s -- Weaver...

"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...

Markets in modern India : embedded, contested, pliable / Sebastian Schwecke and Ajay Gandhi -- Banking in the bazaar : the Nattukottai Chettiars / David Rudner -- Space in motion : an uneven narrative of urban private property in Bombay / Nikhil Rao -- Magic of business : occult forces in the...

To people operating in India's economy, actually existing markets are remarkably different from how planners and academics conceive them. From the outside, they appear as demarcated arenas of exchange bound by state-imposed rules. As historical and social realities, however, markets are dynamic,...