Parcell, Joe L.; Franken, Jason R.V.; Cox, Maria; … - In: Agricultural Economics 41 (2010) 5, pp. 463-470
This research reports buyers' perceptions of and willingness-to-pay for replacement heifers produced through a rigorous, third-party verified production protocol. Survey respondents attended and registered to purchase heifers at sanctioned Missouri Show-Me-Select Replacement Heifer...