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Micro mobility marketing : two cases on location-based supermarket shopping trolleys

Hosbond, Jens Henrik; Skov, Mikael B. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 68-77

Persistent link: https://www.econbiz.de/10003698750

Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment

Rajagopal; Rajagopal, Amritanshu - 2007

Persistent link: https://www.econbiz.de/10003669055

How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods

Pauwels, Koen - In: Journal of retailing 83 (2007) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10003517343

Einsatz von Coupons als CRM-Instrument im Einzelhandel : Dimensionen, Determinanten und Wirkungen des wahrgenommenen Konsumentenschutzes aus Coupons

Köhler, Sven - 2007

Persistent link: https://www.econbiz.de/10003555251

Do slotting allowances harm retail competition?

Foros, Øystein; Kind, Hans Jarle - 2006

Slotting allowances are fees paid by manufacturers to get access to retailers' shelf space. Both in the USA and Europe, the use of slotting allowances has attracted attention in the general press as well as among policy makers and economists. One school of thought claims that slotting allowances...