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Markenmanagement: effizientes Markenmanagement - Best Practices auf neuem Niveau
Marten, Udo E.
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Bänziger, Konrad P.
- In:
Handbuch Management : mit Best Practice zum Managementerfolg
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(pp. 137-152)
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2003
Persistent link: https://www.econbiz.de/10001807466
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Stochastische Messstrukturen : Unters. zur Testbarkeit repräsentativer Messstrukturen über Boolesche & Kolmogoroffsche Verwackelungen u. adaptive Schätzungen
Zaus, Michael
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1984
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