Narrow search
Showing 1 - 10 of 86,897
Cover Image
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Cover Image
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.; Broekemier, Gregory M.; Burkink, Tim J. - In: Health marketing quarterly 31 (2014) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Cover Image
Informational shocks, off-label prescribing, and the effects of physician detailing
Shapiro, Bradley T. - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5825-5945
Persistent link: https://www.econbiz.de/10011964678
Cover Image
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Cover Image
Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - In: Health economics 15 (2006) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003274073
Cover Image
Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - 2004
Persistent link: https://www.econbiz.de/10002004677
Cover Image
Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Sinkinson, Michael - 2015
We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …
Persistent link: https://www.econbiz.de/10013025252
Cover Image
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Cover Image
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Cover Image
Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Sinkinson, Michael - 2015
We measure the impact of direct-to-consumer television advertising (DTCA) by drug manufacturers. Our identification … strategy exploits shocks to local advertising markets generated by idiosyncrasies of the political advertising cycle as well as … a 0.76% increase in revenue, while the same increase in rival advertising leads to a 0.55% decrease in firm revenue …
Persistent link: https://www.econbiz.de/10012457622