//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing communications
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
85
Konsumentenverhalten
82
Advertising effects
66
Werbewirkung
66
Belgium
58
Belgien
50
Advertising
41
Werbung
40
Brand management
29
Markenführung
29
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
17
Product placement
17
Emotion
15
Marketing management
14
Marketingmanagement
14
Brand
13
Fernsehwerbung
13
Markenartikel
13
Market research
13
Marketing
13
Marktforschung
13
Television advertising
13
Zielgruppe
12
Target group
11
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Theorie
9
Automotive market
8
Gender
8
Kfz-Markt
8
Kinder
8
Theory
8
Bibliometrics
7
more ...
less ...
Online availability
All
Undetermined
91
Free
53
Type of publication
All
Article
251
Book / Working Paper
132
Type of publication (narrower categories)
All
Article in journal
121
Aufsatz in Zeitschrift
121
Arbeitspapier
47
Working Paper
47
Graue Literatur
40
Non-commercial literature
40
Aufsatz im Buch
27
Book section
27
research-article
13
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Collection of articles of several authors
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Sammelwerk
2
review-article
2
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Konferenzschrift
1
Ratgeber
1
Systematic review
1
review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
277
Undetermined
94
Dutch
12
Author
All
Pelsmacker, Patrick de
160
Geuens, Maggie
133
Dens, Nathalie
64
De Pelsmacker, Patrick
50
GEUENS, M.
35
Weijters, Bert
32
Vermeir, Iris
23
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Van Kerckhove, Anneleen
17
Moons, Ingrid
15
Van den Bergh, Joeri
15
Geuens, M.
14
Faseur, Tine
12
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Schillewaert, Niels
10
Verhellen, Yann
9
PELSMACKER, P. DE
8
Vandecasteele, Bert
8
Viviers, Wilma
7
WEIJTERS, B.
7
Barbarossa, Camilla
6
Brengman, Malaika
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
FASEUR, T.
6
VERMEIR, I.
6
Vantomme, Delphine
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
VANTOMME, D.
5
de Pelsmacker, Patrick
5
Adams, Leen
4
more ...
less ...
Institution
All
Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
9
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Journal of business research : JBR
29
International journal of advertising : the quarterly review of marketing communications
22
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Vlerick Leuven Gent Management School Working Paper Series
14
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
International Marketing Review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
222
RePEc
67
OLC EcoSci
64
Other ZBW resources
23
USB Cologne (EcoSocSci)
7
Showing
31
-
40
of
383
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
32
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
33
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
34
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
35
Het effekt van reklamebestedingen op de populariteit van politieke partijen : een marktaandelenbenadering
Willemé, Peter
;
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814244
Saved in:
36
Decision on the optimal financing alternative for a municipal investment project, taking other projects and political issues into account
Asselbergh, Greet
;
Pelsmacker, Patrick de
;
Jegers, Marc
-
1990
Persistent link: https://www.econbiz.de/10000814260
Saved in:
37
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
38
Forecasting the demand for agricultural machinery : an application of the Jeuland model
Olivier, B.
;
Pelsmacker, Patrick de
-
1989
Persistent link: https://www.econbiz.de/10000814278
Saved in:
39
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
40
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->