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Marketing communications
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Consumer behaviour
85
Konsumentenverhalten
82
Advertising effects
66
Werbewirkung
66
Belgium
58
Belgien
50
Advertising
41
Werbung
40
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29
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29
Brand image
21
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20
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18
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18
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17
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17
Emotion
15
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14
Marketingmanagement
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Television advertising
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Language
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English
277
Undetermined
94
Dutch
12
Author
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Pelsmacker, Patrick de
160
Geuens, Maggie
133
Dens, Nathalie
64
De Pelsmacker, Patrick
50
GEUENS, M.
35
Weijters, Bert
32
Vermeir, Iris
23
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Van Kerckhove, Anneleen
17
Moons, Ingrid
15
Van den Bergh, Joeri
15
Geuens, M.
14
Faseur, Tine
12
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Schillewaert, Niels
10
Verhellen, Yann
9
PELSMACKER, P. DE
8
Vandecasteele, Bert
8
Viviers, Wilma
7
WEIJTERS, B.
7
Barbarossa, Camilla
6
Brengman, Malaika
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
FASEUR, T.
6
VERMEIR, I.
6
Vantomme, Delphine
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
VANTOMME, D.
5
de Pelsmacker, Patrick
5
Adams, Leen
4
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
9
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Journal of business research : JBR
29
International journal of advertising : the quarterly review of marketing communications
22
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Vlerick Leuven Gent Management School Working Paper Series
14
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
International Marketing Review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
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Source
All
ECONIS (ZBW)
222
RePEc
67
OLC EcoSci
64
Other ZBW resources
23
USB Cologne (EcoSocSci)
7
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81
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
82
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
83
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
84
An examination of the current usage of probability markers in print advertising : a content analysis
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 299-312)
.
2013
Persistent link: https://www.econbiz.de/10009773953
Saved in:
85
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
86
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
87
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 69-79)
.
2012
Persistent link: https://www.econbiz.de/10009748175
Saved in:
88
Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 3-16)
.
2012
Persistent link: https://www.econbiz.de/10009748181
Saved in:
89
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
90
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
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