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Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

Peterson, Robert A.; Jeong, Jaeseok - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 677-690

Persistent link: https://www.econbiz.de/10008779107

The home bias in equities and distribution costs

Harms, Philipp; Hoffmann, Mathias; Ortseifer, Christina - 2010

We show that including distribution costs into a general equilibrium model of international portfolio choice contributes to explaining the “home bias” in international equity investment. Our model is able to replicate observed investment positions for a wide range of parameter values, even...

Persistent link: https://www.econbiz.de/10008779855

Realizing the gains from trade : export crops, marketing costs and poverty

Balat, Jorge F. (contributor); Brambilla, Irene (contributor) - 2008

Persistent link: https://www.econbiz.de/10003616766

Leveransalternativ för e-handel med dagligvaror

Karlsson, Elisabeth - 2008

Persistent link: https://www.econbiz.de/10003707946

Firm's costs of traceability confronted with consumer requirements

Gellynck, Xavier; Januszewaska, Renata; Verbeke, Wim; … - In: Quality management in food chains : [EAAE Seminar on …, (pp. 45-56). 2007

Persistent link: https://www.econbiz.de/10003708556

Realizing the gains from trade : export crops, marketing costs, and poverty

Balat, Jorge F.; Brambilla, Irene; Porto, Guido G. - 2007

Persistent link: https://www.econbiz.de/10003546225

Realizing the gains from trade : export crops, marketing costs, and poverty

Balat, Jorge F.; Brambilla, Irene; Porto, Guido G. - In: Journal of international economics 78 (2009) 1, pp. 21-31

Persistent link: https://www.econbiz.de/10003855371

Offensive versus defensive marketing : what is the optimal spending allocation?

Martín Herrán, Guiomar; McQuitty, Shaun; Sigué, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 210-219

Persistent link: https://www.econbiz.de/10009569973

Corporate social and financial performance : the role of size, industry, risk, R&D and advertising expenses as control variables

Andersen, Margaret L.; Dejoy, John S. - In: Business and society review : a quarterly forum on the … 116 (2011) 2, pp. 237-256

Persistent link: https://www.econbiz.de/10009230668

A distribution-free newsvendor model with balking and lost sales penalty

Liao, Yi; Banerjee, Avijit; Yan, Changyuan - In: International journal of production economics 133 (2011) 1, pp. 224-227

Persistent link: https://www.econbiz.de/10009238718

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