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The Likert scale revisited
Albaum, Gerald - In: Journal of the Market Research Society : JMRS 39 (1997) 2, pp. 331-348
Persistent link: https://www.econbiz.de/10006703341
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Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Yu, Julie H.; Albaum, Gerald - In: Journal of business research : JBR 55 (2002) 11, pp. 891-900
Persistent link: https://www.econbiz.de/10006722653
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Cross-cultural consumer and business studies: introduction to a special issue
Albaum, Gerald; Smith, Scott M. - In: Journal of business research : JBR 55 (2002) 11, pp. 863-866
Persistent link: https://www.econbiz.de/10006722657
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Consumer perceptions of extended warranties and service providers
Albaum, Gerald; Wiley, James - In: The journal of consumer marketing 27 (2010) 6, pp. 516-524
Persistent link: https://www.econbiz.de/10008705091
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Technology and Business-to-Consumer Selling: Contemplating Research and Practice
Crittenden, Victoria; Peterson, Robert; Albaum, Gerald - In: The journal of personal selling & sales management 30 (2010) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10008405492
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Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Albaum, Gerald; Yu, Julie; Wiese, Nila; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10008417866
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The Economics of European Integration: Theory, Practice, Policy
Molle; Willem; Albaum, Gerald - In: The International trade journal 10 (1996) 4, pp. 555-558
Persistent link: https://www.econbiz.de/10007706646
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Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region:
Albaum, Gerald; Herche, Joel; Yu, Julie; Evangelista, … - In: Journal of global marketing 21 (2007) 1, pp. 63
Persistent link: https://www.econbiz.de/10007912793
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Simple rating scale formats: Exploring extreme response
Albaum, Gerald; Roster, Catherine; Yu, Julie H.; … - In: International journal of market research : JMRS ; the … 49 (2007) 5, pp. 633-650
Persistent link: https://www.econbiz.de/10007871340
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Selecting techniques for use in an internet survey
Wiley, James B.; Han, Vallen; Albaum, Gerald; Thirkell, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 455-475
Persistent link: https://www.econbiz.de/10009965947