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Purchase deadline as a moderator of the effects of price uncertainty on search duration

Lemieux, James; Peterson, Robert A. - In: Journal of Economic Psychology 32 (2011) 1, pp. 33-44

A longstanding theoretical tenet in the economic psychology literature is that consumers respond to greater price uncertainty by increasing search. The generality of this tenet was investigated in the context of a moderating variable, purchase deadline. It was hypothesized that the effect of...

Persistent link: https://www.econbiz.de/10008869152

Household income data reports in mail surveys

Peterson, Robert A.; Kerin, Roger A. - In: Journal of Business Research 8 (1980) 3, pp. 301-313

Persistent link: https://www.econbiz.de/10005465412

Response construction in consumer behavior research

Peterson, Robert A. - In: Journal of Business Research 58 (2005) 3, pp. 348-353

Persistent link: https://www.econbiz.de/10005465707

Special issue on selections from the international research seminar on marketing communications and consumer behavior

Jolibert, Alain J. P.; Peterson, Robert A.; Strazzieri, … - In: Journal of Business Research 37 (1996) 2, pp. 85-86

Persistent link: https://www.econbiz.de/10005466070

Market structuring by sequential cluster analysis

Peterson, Robert A. - In: Journal of Business Research 2 (1974) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10005466146

Market segmentation: Product usage patterns and psychographic configurations

Peterson, Robert A.; Sharpe, Louis K. - In: Journal of Business Research 1 (1973) 1, pp. 11-20

Persistent link: https://www.econbiz.de/10005473880

An experimental investigation of mail-survey responses

Peterson, Robert A. - In: Journal of Business Research 3 (1975) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10005477393

Mental accounting and categorization

Henderson, Pamela W.; Peterson, Robert A. - In: Organizational Behavior and Human Decision Processes 51 (1992) 1, pp. 92-117

Persistent link: https://www.econbiz.de/10005430959

Identifying predictors of new product acceptability for selected grocery products

Peterson, Robert A. - 1970

Persistent link: https://www.econbiz.de/10004841164

Strategic marketing problems : cases and comments

Kerin, Roger A.; Peterson, Robert A. - 2013 - 13. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009654691

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