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Self-efficacy and personal selling : review and examination with an emphasis on sales performance
Peterson, Robert A. - In: Journal of personal selling & sales management : JPSSM 40 (2020) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10012200912
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Constructing effective questionnaires
Peterson, Robert A. - 2000
Persistent link: https://www.econbiz.de/10004580172
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Marketing research
Peterson, Robert A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10009587905
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Using the mail survey in research on international marketing issues : effects of pre-contact and detailed project explanation
Albaum, Gerald S.; Strandskov, Jesper - 1987
Persistent link: https://www.econbiz.de/10000721160
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Selecting export markets
Wiberg, Ole; Albaum, Gerald S. - 1986
Persistent link: https://www.econbiz.de/10000721177
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Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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Scientific marketing research
Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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Applying theory to structure respondents ̕stated motivations for participating in web surveys
Han, Vallen; Albaum, Gerald; Wiley, James B.; Thirkell, … - In: Qualitative market research : an international journal 12 (2009) 4, pp. 428-442
Persistent link: https://www.econbiz.de/10003893316
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Selecting techniques for use in an internet survey
Wiley, James B.; Han, Vallen; Albaum, Gerald; Thirkell, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 455-474
Persistent link: https://www.econbiz.de/10003905832