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The cooperative-based marketing system in Tanganyika
Albaum, Gerald; Rutman, Gilbert L. - In: Journal of marketing 1 (1967) 4, pp. 54-58
Persistent link: https://www.econbiz.de/10001816964
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A conceptual model of seller and buyer's pricing strategies in international countertrade
Paun, Dorothy - In: Journal of global marketing 7 (1993) 2, pp. 75-95
Persistent link: https://www.econbiz.de/10001161138
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Smoking behavior, information sources, and consumption values of teenagers: implications for public policy and other intervention failures
Albaum, Gerald; Baker, Kenneth G.; Hozier, George C.; … - In: Journal of consumer affairs : official publication of … 36 (2002) 1, pp. 50-76
Persistent link: https://www.econbiz.de/10001683501
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Transactional or relational exchange theory in B2C marketing : an agenda for a different type of relational exchange theory
Aswo, Safari; Albaum, Gerald S. - In: Journal of customer behaviour 18 (2019) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10012257451
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Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 25 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
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A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.; Albaum, Gerald S. - In: The marketing review 16 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
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Business-related ethical attitudes and international market segmentation in the European Union
Albaum, Gerald S.; Kara, Ali; Carmone, Frank J. - In: Journal of euromarketing 26 (2017) 3/4, pp. 81-96
Persistent link: https://www.econbiz.de/10011878160
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick; Albaum, Gerald S.; Yin, Cheng-Yue - In: International journal of retail & distribution management 45 (2017) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
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International marketing and export management
Albaum, Gerald (contributor) - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10004192530