The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and...

Intro -- Marketing Performance -- Contents -- Introduction: Smart Money -- 1 Budget sizing: Combine multiple lenses to right-size your marketing budget -- Why does budget sizing matter? -- How to drive marketing performance with fact-based budget sizing -- Create full budget transparency -- you...

Intro -- Title Page -- Table of Contents -- Preface -- Acknowledgements -- 1 The Pillars of Good Consumer and Sensory Studies -- 1.1 Leveraging Existing Consumer Insight Prior to Building a Test Plan: What Do We Already Know? -- 1.2 Pillars of a Test Design -- References -- 2 Sensory Profile of...

Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market...

COVER -- CONTENTS -- BASICS OF MARKETING NON-PROFIT ORGANISATIONS -- MANAGEMENT OF NON-PROFIT ORGANISATIONS -- TOTAL QUALITY MANAGEMENT CONCEPT IN NON-PROFIT ORGANISATIONS -- MARKETING EDUCATION SERVICES -- MARKETING MEDICARE AND HEALTHCARE SERVICES -- MARKETING POLITICAL SERVICES -- MARKETING...

COVER -- CONTENTS -- An Overview of Industrial Marketing -- The Demand for Industrial Products -- The Industrial Customer -- The Purchase System -- Marketing Intelligence -- Marketing Strategy -- Performance Standards and Instruments of Control.

This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate...

Intro -- TABLE OF CONTENTS -- PREFACE -- TOOLS FOR CHANGE: AN EXAMINATION OF TRANSFORMATIVE LEARNING AND ITS PRESURSOR STEPS IN UNDERGRADUATE STUDENTS -- CREATING A LEARNING CLIMATE FOR THE 21ST CENTURY -- GENDER EQUALITY FOR LEARNING LEADERSHIP IN UNDERGRADUATE BUSINESS SCHOOLS -- MEASURING THE...