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THE EFFECTS OF RELATIONAL MARKETING ON THE BUSINESS PERFORMANCE: A PRACTICAL STUDY ON THE AUTHORIZED AUTO SALES AGENCIES

ESEN; ZERENLER, MUAMMER; CELEP, EMEL - International Institute of Social and Economic Sciences - 2014

With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

Persistent link: https://www.econbiz.de/10011210219

Role of gratitude and obligation in long term customer relationships

Dewani, Prem Prakash; Sinha, P. K.; Mathur, Sameer - In: Journal of retailing and consumer services 31 (2016), pp. 143-156

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When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers

Lawrence, Justin M.; Crecelius, Andrew T.; Scheer, Lisa K. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 837-857

Persistent link: https://www.econbiz.de/10012107331

¿Qué factores propician la venta por teléfono móvil en las empresas españolas?

San Martín, Sonia; López Catalán, Blanca; Jiménez … - In: Información comercial española : ICE : revista de … 884 (2015), pp. 165-179

Persistent link: https://www.econbiz.de/10011569292

Capacity building for sustained competitive advantage: a conceptual framework

Shams, S. M. Riad - In: Marketing intelligence & planning 34 (2016) 5, pp. 671-691

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A multicultural blend : metaphors, cognitive social capital and multiculturalism

Elliot, Esi A.; Xiao, Yazhen; Wilson, Elizabeth J. - In: International marketing review 32 (2015) 2, pp. 200-218

Persistent link: https://www.econbiz.de/10011296965

Fostering partner relationship management in B2B ecosystems of electronic media

Barac, Dušan; Ratkovic-Živanovic, Vanjica; Labus, Milica - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1203-1216

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Customer relationship vulnerability : a new concept in relationship marketing

Cénophat, Sadrac - 2018

Persistent link: https://www.econbiz.de/10011885009

The opportunity to improve psychological competences of project managers in international businesses

Rodríguez-Rivero, Rocío; Ortiz-Marcos, Isabel; … - In: Psychology & marketing 35 (2018) 2, pp. 150-159

Persistent link: https://www.econbiz.de/10011970164

Credit lender-borrower relationship in the credit card market : implications for credit risk management strategy and relationshipmarketing

Oh, Joon-Hee; Johnston, Wesley J. - In: International business review : the official journal of … 23 (2014) 6, pp. 1086-1095

Persistent link: https://www.econbiz.de/10010485050