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A holistic approach to internationalisation
Fletcher, Richard - In: International business review : the official journal of … 10 (2001) 1, pp. 25-50
Persistent link: https://www.econbiz.de/10005950605
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Network Theory and Countertrade Transactions
Fletcher, Richard - In: International business review : the official journal of … 5 (1996) 2, pp. 167-190
Persistent link: https://www.econbiz.de/10005987153
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Assessing the impact of culture on relationship creation and network formation in emerging Asian markets
Fletcher, Richard; Fang, Tony - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 430
Persistent link: https://www.econbiz.de/10006075373
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The internationalisation from a network perspective: A longitudinal study
Fletcher, Richard - In: Industrial marketing management : the international … 37 (2008) 8, pp. 953-964
Persistent link: https://www.econbiz.de/10008142998
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-651
Persistent link: https://www.econbiz.de/10008412194
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Family purchase decision making at the bottom of the pyramid
Chikweche, Tendai; Stanton, John; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10009963683
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Demands, appraisal, coping and outcomes : positive and negative aspects of occupational stress in veterinarians
Gardner, Dianne; Fletcher, Richard - In: International journal of organizational analysis 17 (2009) 4, pp. 268-284
Persistent link: https://www.econbiz.de/10009893209
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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10010003222
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Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 29 (2012) 7, pp. 507-521
Persistent link: https://www.econbiz.de/10010036857
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Embeddedness and the Evolution of Global Networks - An Australian Case Study
Fletcher, Richard; Barrett, Nigel - In: Industrial marketing management : the international … 30 (2001) 7, pp. 561-574
Persistent link: https://www.econbiz.de/10006273598