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The choice of export mode is a key decision for firms entering foreign markets. The channel management and internationalisation literatures provide rationales for the selection of channel modes but offer little insight into the nature of the decision-making process itself. There is a paucity of...
Persistent link: https://www.econbiz.de/10013153717
The market orientation literature focuses upon external stakeholders as the content or target of a market orientation strategy. This is problematic for understanding the successful implementation of a market orientation strategy because internal stakeholders provide the link between...
Persistent link: https://www.econbiz.de/10012958504
Purpose – Extant studies of the market orientation of service firms rarely consider the contribution of individual employees to the realization of this orientation. Existing scales that measure market orientation reveal the perceptions of a key informant about the dominant orientation within...
Persistent link: https://www.econbiz.de/10012958506
Although often assessed at an organizational level, a market-oriented culture is supported by the attitudes and actions of the organization's employees. A firm cannot develop a market orientation strategy without each employee's active understanding, willingness, and ability to perform in a...
Persistent link: https://www.econbiz.de/10012958509
This paper describes interurban variations in venture capital investment characteristics. Regional, funding, and industrial sector preferences are characterised for ten of the most active venture capital centres. Investment data document the importance of these centres as importers and exporters...
Persistent link: https://www.econbiz.de/10010886398
Multinational subsidiaries constitute a potential source of social capital for SMEs that can help in the internationalisation process. Such social capital is particularly valuable because it is a form of bridging (socially heterogeneous), rather than bonding (socially homogenous), social...
Persistent link: https://www.econbiz.de/10009212962
Firms that enter foreign markets must decide on the extent to which they will internalize their distribution channels. There is a continuum of choice, ranging from one extreme where the firm performs all marketing and distribution functions itself, to the other where intermediaries take title to...
Persistent link: https://www.econbiz.de/10009217204
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