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Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379159
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2
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
3
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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4
Competitive response and market evolution
Gatignon, Hubert A.
;
Soberman, David A.
-
2000
Persistent link: https://www.econbiz.de/10001634482
Saved in:
5
The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
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6
Statistical analysis of management data
Gatignon, Hubert
;
Gatignon, Hubert A.
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003853843
Saved in:
7
Statistical analysis of management data
Gatignon, Hubert
-
2003
Persistent link: https://www.econbiz.de/10001713085
Saved in:
8
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
Saved in:
9
Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490
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10
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
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