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Making innovation last ; Vol. 2
Gatignon, Hubert A.; Gotteland, David; Haon, Christophe - 2016
Persistent link: https://www.econbiz.de/10011387846
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Moderating effects : the myth of mean centering
Gatignon, Hubert A. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002849810
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2005
Persistent link: https://www.econbiz.de/10003084479
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Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986
Persistent link: https://www.econbiz.de/10001308544
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A structural approach to assessing innovation : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.; Tushman, Michael L.; Smith, Wendy; … - 2002 - [Elektronische Ressource], rev. version of 2001/97/MKT
Persistent link: https://www.econbiz.de/10001716124
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2002 - [Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
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A structural approach to assessing innovations : construct development of innovation locus, type and characteristics
Gatignon, Hubert A.; Tushman, Michael L.; Smith, Wendy; … - 2001 - [Elektronische Ressource], rev. version of 2000/82/MKT
Persistent link: https://www.econbiz.de/10001633524
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Innovation evolution and category diffusion
Bowman, Douglas; Gatignon, Hubert A. - 2000
Persistent link: https://www.econbiz.de/10001634483
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A structural approach to assessing innovation : construct development of innovation types and characteristics and their organizational effects
Gatignon, Hubert A.; Tushman, Michael L.; Anderson, Philip - 2000
Persistent link: https://www.econbiz.de/10001635243