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Pitofsky, Robert - In: Issues in advertising : the economics of persuasion ; …, (pp. 27-44). 1978

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Pitofsky, Robert - In: The Conference Board record : reporting to management … 10 (1973) 1, pp. 28-31

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Preston, Ivan L. - In: Journal of business research : JBR 5 (1977) 2, pp. 155-181

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Scanlon, Paul D. - In: Antitrust law & economics review 5 (1971) 1, pp. 43-58

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Rosch, J. Thomas - In: FTC trade regulation : advertising, rulemaking, and new …, (pp. 23-35). 1979

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Bishop, John A.; Yoo, Jang H. - In: Southern economic journal 52 (1985) 2, pp. 402-411

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Connor, John M. - In: Agricultural economics research : a journal of economic … 35 (1983) 1, pp. 35-43

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Boies, David; Verkuil, Paul R. - In: The Georgetown law journal 60 (1972) 5, pp. 1195-1223

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Buell, Victor P. - 1977

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Callahan, Francis Xavier - 1972

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