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On advertising wear out
Appel, Valentine - In: Journal of advertising research 11 (1971) 1, pp. 11-13
Persistent link: https://www.econbiz.de/10001842614
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Editorial Environment and Advertising Effectiveness
Appel, Valentine - In: Journal of Advertising Research 40 (2000) 06, pp. 89-94
Persistent link: https://www.econbiz.de/10005264839
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Anatomy of a Magazine Audience Estimate: The ARF Comparability Study Revisited
Appel, Valentine - In: Journal of advertising research 33 (1993) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10006540318
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The 1980s - Editorial Environment and Advertising Effectiveness - August-September 1987, Volume 27, No. 4, pages 11-16 - Appel explains why belief in the editorial environment conc...
Appel, Valentine - In: Journal of advertising research 40 (2000) 6, pp. 89-94
Persistent link: https://www.econbiz.de/10006514298
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Length of Screening Interval and Print Media Audience Estimates
Appel, Valentine - In: Journal of advertising research 34 (1994) 5, pp. 22-27
Persistent link: https://www.econbiz.de/10006536591
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Companion nomographs for testing the significance of the difference between uncorrelated percentages
Appel, Valentine - In: Psychometrika 17 (1952) 3, pp. 325-330
Persistent link: https://www.econbiz.de/10005166506
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Book reviews
Lubin, Ardie; Appel, Valentine - In: Psychometrika 26 (1961) 3, pp. 339-342
Persistent link: https://www.econbiz.de/10005184132