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Induced moods and attitudes toward products
Axelrod, Joel N. - In: Marketing models : Quantitative and behavioral, (pp. 212-222). 1968
Persistent link: https://www.econbiz.de/10003477454
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Attitude measures that predict purchase
Axelrod, Joel N. - In: Journal of advertising research 8 (1968) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10001847976
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Induced moods and attitudes toward products
Axelrod, Joel N. - In: Marketing models : quantitative and behavioral, (pp. 212-222). 1964
Persistent link: https://www.econbiz.de/10001847983
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Induced moods and attitudes toward products
Axelrod, Joel N. - In: Advertising management, (pp. 437-445). 1965
Persistent link: https://www.econbiz.de/10001847987
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Reducing advertising failures by concept testing
Axelrod, Joel N. - In: Journal of marketing 28 (1964) 4, pp. 41-44
Persistent link: https://www.econbiz.de/10001847994
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A validation of Murphy's Law
Axelrod, Joel N. - In: Journal of advertising research 7 (1967) 3, pp. 45-47
Persistent link: https://www.econbiz.de/10001848000