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Torhovi marky ta firmovi najme...
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Ėkonomika Ukraïny : naukovyj žurnal Nacional'noï akademiï nauk Ukraïny i Deržavnoï ustanovy "Institut ekonomiky ta prohnozuvannja NAN Ukraïny"
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OECD Policy Responses on the Impacts of the War in Ukraine
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61
Marken und ihre Anhänger : zur Subkultur von Markengemeinschaften
Hellmann, Kai-Uwe
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 38-44)
.
2005
Persistent link: https://www.econbiz.de/10003323989
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62
Brand Trust Measurement : die Erforschung der "Marke als Vertrauensanker"
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 51-58)
.
2005
Persistent link: https://www.econbiz.de/10003323998
Saved in:
63
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
64
Handel 2010 - Vertikal International, einfach billig, oder profiliert Kundenorientiert?
Hurth, Joachim
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10003358026
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65
Die Rolle der Discounter im deutschen LEH : Marken und Handelsmarken im Wettbewerb der Vertriebskanäle für Konsumgüter
Twardawa, Wolfgang
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 377-393)
.
2006
Persistent link: https://www.econbiz.de/10003276090
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66
Handelsmarken - Erscheinungsformen, Potenziale und strategische Stoßrichtungen
Bruhn, Manfred
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 631-656)
.
2006
Persistent link: https://www.econbiz.de/10003276146
Saved in:
67
Towards an understanding of retail product branding and its evolution : a comparative study of the UK and Taiwan markets
Ho, Ching-Wei
;
Temperley, John
- In:
International Customer Behaviour and Retailing Research …
,
(pp. 127-138)
.
2006
Persistent link: https://www.econbiz.de/10003280120
Saved in:
68
Investitionsrechnerische Markenbewertung : Messung, Steuerung und Kontrolle von Produktmarken
Reimsbach, Daniel
-
2003
Persistent link: https://www.econbiz.de/10003280664
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69
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
70
Intellectual property activity by service sector and manufacturing firms in the UK, 1996 - 2000
Greenhalgh, Christine
;
Rogers, Mark
-
2006
Persistent link: https://www.econbiz.de/10003285345
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