The diffusion of electric vehicles (EV) represents a cornerstone of climate control and innovation policy in Europe, North America and Asia. Greater penetration of EV crucially depends on sourcing strategies for advanced batteries and their continuous price decreases. Lithium-ion batteries (LIB)...

There is a current research gap in the marketing and management literature regarding the setup of sales and distribution structures as well as the rollout in foreign target markets in order to establish countrywide presences. Due to this gap, we developed the International Sales Accelerator...