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Links among satisfaction, commitment, and turnover intentions: The moderating effect of experience, gender, and performance
Russ, Frederick A.; McNeilly, Kevin M. - In: Journal of Business Research 34 (1995) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10005465670
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Serviço de distribuição física (PSD): um aspecto negligenciado da administração mercadológica
Perreault Junior, William D.; Russ, Frederick A. - In: RAE - Revista de Administração de Empresas 17 (1977) 1
Persistent link: https://www.econbiz.de/10011192553
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Improving Physical Distribution Service Decisions with Trade‐off Analysis
Perreault, William D.; Russ, Frederick A. - In: International Journal of Physical Distribution 7 (1976) 3, pp. 117-127
The purpose of this paper is to discuss some recent developments in trade‐off analysis which may provide distribution managers some guidance in (1) evaluating the physical distribution service (PDS) mix, (2) setting service levels, and (3) determining which elements of the mix warrant the...
Persistent link: https://www.econbiz.de/10014793298
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2010 - 13. ed.
Persistent link: https://www.econbiz.de/10003776958
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2011 - 10. ed., global ed.
Persistent link: https://www.econbiz.de/10003934914
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2009 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2013 - 11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855