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Backward profiling of male innovators
Darden, William R.; Reynolds, Fred D. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002046044
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Classification for market segmentation : an improved linear model for solving problems of arbitratry origin
Darden, William R.; Perreault jr., William D. - In: Management science : journal of the Institute for … 24 (1977) 3, pp. 259-271
Persistent link: https://www.econbiz.de/10002046050
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Communicating with interurban shoppers
Darden, William R.; Lennon, John J.; Darden, Donna K. - In: Journal of retailing 54 (1978) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10002046057
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A comparison and test of three causal models of patronage intentions
Darden, William R.; Erdem, Orhan; Darden, Donna K. - In: Patronage behavior and retail management, (pp. 29-43). 1983
Persistent link: https://www.econbiz.de/10002046065
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Dimensions of salesman stereotypes and their relation to executive characteristics
Darden, William R.; French, Warren A. - In: Social science quarterly 51 (1971) 4, pp. 959-967
Persistent link: https://www.econbiz.de/10002046074
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Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.; Perreault, William D. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10002046080
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Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.; Perreault jr., William D. - In: Patronage behavior and retail management, (pp. 409-426). 1983
Persistent link: https://www.econbiz.de/10002046087
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Mapping market mobility : psychographic profiles and media exposure
Darden, William R.; French, Warren A.; Howell, Roy D. - In: Journal of business research : JBR 7 (1979) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10002046096
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Measurement and classification of sex role orientations : sex role types patronage attitudes
Darden, William R.; Miller, Shirley Jo; Carlson, S. Michael - In: Patronage behavior and retail management, (pp. 321-337). 1983
Persistent link: https://www.econbiz.de/10002046158
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Psychographic analysis of vacation innovators
Darden, William R.; Perreault jr., William D.; … - In: Review of business and economic research : RBER ; a … 11 (1975/76) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10002046317