Etemad‐Sajadi, Reza; Rizzuto, Daniela - In: International Journal of Quality & Reliability Management 30 (2013) 7, pp. 780-798
consumers in China and the second one was conducted with Swiss consumers in Switzerland. The authors selected McDonald's as it … dimensions seem to be more positively perceived in China. The degree of consumer satisfaction is very similar between the two …‐food outlets. Practical implications – As consumers in China perceive a better quality of meal in McDonald's, they might be willing …