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A framework for developing an effective mission statement

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The integration of marketing concepts in strategic-management courses : an empirical analysis

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Are key marketing topics adequately covered in strategic management?

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Closing the gap between graduates' skills and employers' requirements : a focus on the strategic management capstone business course

David, Meredith E.; David, Fred R.; David, Forest R. - In: Administrative Sciences : open access journal 11 (2021) 1/10, pp. 1-16

Strategic management has long been the capstone course for business majors at most colleges and universities globally. As originally designed, the capstone course sought to teach students an array of skills and tools needed to actually perform strategic planning, primarily through integration...

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