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Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus; Brem, Alexander; Voigt, Kai-Ingo - In: Social media in strategic management, (pp. 169-195). 2013
Persistent link: https://www.econbiz.de/10010226689
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Steinhoff, Fee; Breuer, Henning - In: Strategy and communication for innovation, (pp. 381-395). 2013
Persistent link: https://www.econbiz.de/10010246315
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Challenges for product and service providers in open innovation with customers in business-to-business markets
Paasi, Jaako; Lappalainen, Inka; Rantala, Tuija; … - In: International journal of innovation management 18 (2014) 2, pp. 1-27
Persistent link: https://www.econbiz.de/10010374621
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Impediments to customer integration into the innovation process : a case study in the telecommunications industry
Schaarschmidt, Mario; Kilian, Thomas - In: European management journal 32 (2014) 2, pp. 350-361
Persistent link: https://www.econbiz.de/10010364610
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Changes in CRM approach : refined functional blocks for customer creative engagement in services
Potra, Sabina; Izvercian, Monica; Miclea, Serban - In: International journal of information systems in the … 8 (2016) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10011434847
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Customer co-creation in B2C e-commerce : does it lead to better new products?
Pee, L. G. - In: Electronic commerce research 16 (2016) 2, pp. 217-243
Persistent link: https://www.econbiz.de/10011527512
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Oops! : Innovation ist kein Zufall.
Taylor, Christina - 2016 - 1. Auflage, neue Ausgabe
Persistent link: https://www.econbiz.de/10011528640
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996