In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as...

Transnational management issues are increasingly important in the media industry. This project examined research on the management strategies that media corporations employ as they move into overseas markets and the management issues that they face once they get there. The study concludes that...

In the mid-1990s, rural US communities began investing in local telecommunications self-development projects in anticipation of market and policy failure to provide advanced telecommunications services. This study examines whether self-development projects were effective in encouraging local...