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Advertising and business cycle fluctuations
Molinari, Benedetto; Turino, Francesco - 2009
Persistent link: https://www.econbiz.de/10003871805
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Aging consumers and drug marketing : senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
Joseph, Mathew; Spake, Deborah F.; Godwin, Dana Moffett - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 221-228
Persistent link: https://www.econbiz.de/10003872245
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How consumers view dental advertising : an empirical analysis
Moser, Homer Ronald - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10003872248
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Source credibility in attorney advertisements
Amyx, Douglas; Bristow, Dennis; Robb, Jeffrey - In: Services marketing quarterly 30 (2009) 4, pp. 377-396
Persistent link: https://www.econbiz.de/10003900842
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The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria
Sweeting, Andrew - In: The Rand journal of economics 40 (2009) 4, pp. 710-742
Persistent link: https://www.econbiz.de/10003902908
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Ad testing
Baldinger, Allan L.; Cook, William A. - In: The handbook of marketing research : uses, misuses, and …, (pp. 487-505). 2006
Persistent link: https://www.econbiz.de/10003420650
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The impact of capital structure on advertising competition : an empirical study
Grullon, Gustavo; Kanatas, George; Kumar, Piyush - In: The journal of business : B 79 (2006) 6, pp. 3101-3124
Persistent link: https://www.econbiz.de/10003420887
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Longitudinal study on the performance of US pharmaceutical firms : the increasing role of marketing
Pattikawa, L. H. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484699
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Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M.; Kaiser, Harry M. - In: Journal of agricultural and applied economics 39 (2007) 1, pp. 187-199
Persistent link: https://www.econbiz.de/10003486378
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Consumer perceptions of heart-health claims for cooking oils and vegetable oil spreads
Murphy, R. Dennis; Ippolito, Pauline M.; Pappalardo, … - 2007
Persistent link: https://www.econbiz.de/10003454660