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Konsumentenschutz und die Theorie des Marktes
Scherhorn, Gerhard - 2007
Persistent link: https://www.econbiz.de/10003427131
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The sales effect of word of mouth : a model for creative goods and estimates for novels
Beck, Jonathan - In: Journal of cultural economics 31 (2007) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10003428378
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Consumer Confusion im stationären Handel
Liebmann, Hans-Peter; Gruber, Elke - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 88-101). 2007
Persistent link: https://www.econbiz.de/10003468076
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Moderating effects within the elaboration likelihood model of information processing
Helm, Roland; Gehrer, Michael - 2006
Persistent link: https://www.econbiz.de/10003373720
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006
Persistent link: https://www.econbiz.de/10003378133
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Informationsverhalten der Generation 50plus im Rahmen der Reiseentscheidung
Siebels, Astrid - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003915226
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Rigid pricing and rationally inattentive consumer
Matějka, Fipip - 2010
Persistent link: https://www.econbiz.de/10008663029
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Disclosure, trust and persuasion in insurance markets
De Meza, David E.; Irlenbusch, Bernd; Reyniers, Diane J. - 2010
This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy's value for money (the claims ratio) and the seller's commission. These information disclosures have virtually no effect despite most buyers claiming to value such information....
Persistent link: https://www.econbiz.de/10008688915
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Essays in behavioral industrial organization
Kalayci, Kenan - 2011
Persistent link: https://www.econbiz.de/10008903445
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Low quality as a signal of high quality
Clements, Matthew T. - 2011
determinant of the feasibility of such signaling. A firm may use price alone as a signal, or price and quality together. Both … signals tend to be used when the market is very uninformed, whereas price signaling alone tends to be used when the market is …
Persistent link: https://www.econbiz.de/10008905517