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Friedman, Monroe - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 78-89

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Miller, John A.; Markert, Kurt; Borrie, Gordon - In: Zeitschrift für Verbraucherpolitik : ZVP 1 (1977) 1, pp. 62-76

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Nicosia, Francesco M. - In: Regulation of marketing and the public interest : …, (pp. 133-142). 1981

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Halbert, Michael H. - In: On knowing the consumer, (pp. 47-58). 1966

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Kolmer, Lee R. - In: American journal of agricultural economics 54 (1972) 5, pp. 916-921

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Langrehr, Frederick W.; Mason, J. Barry - In: Journal of consumer affairs : official publication of … 11 (1977) 2, pp. 63-79

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McNeal, James U. - In: Business horizons 21 (1978) 1, pp. 50-56

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Maynes, E. Scott - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 17-33

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Moreno, Nelson - 1974

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Engledow, Jack - In: Indiana business review : IBR 47 (1972), pp. 32-40

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